The ghost strategy of PepsiCo

There are many strategies covered in PepsiCo case study which are:

• Business must take short term strategies.
• Business that focuses on Profit only is a poor Business. Ford  
• Business that makes Profit is a good Business. Friedman
• Business must complete a certain number of sales.
• Business should focuses on CSR strategy.
• Business must build strong strategic alliances.
• Business must focus on advertisment.
• Business must have a strong Marketing which will help to detect customer's needs and satisfy it.

For a successful Business, CEOs must take the lead to drive their Businesses in the right way to predict a successful future. However, in PepsiCo's case showed that the company is taking a wrong strategy where they are focusing on their goods instead of applying better strategies such as Effective Strategic Leadership. PepsiCo is spending big amount of money on production whitout giving time to understand custormer's needs which lead the competitor CoCa Cola to be the leader in the market. The Strategy taken by PepsiCo is not yet proved as wether successful one or not, only the future will reveal the truth.